Brand Identity + Packaging Design Brazil 2023
ACACIIS naturals
Brazilian nature serves you and your home. With its homemade formula products, ACACIIS takes care of your self-care and well-being by producing natural cosmetics and home goods.
The brand is named after the acacia oil, which carries many historical, spiritual, medical and mythological meanings - as known as the "oil of gods" for its countless benefits.
This much benefits inspired ACACIIS to explore the many ways of providing well-being to its customers through the production of a wide variety of products. The initial product line-up consisted in the Brow Soap; the Home Spray; the Relaxing Candle; the Natural Deodorant; and the Bath Soap.
The brand identity was designed following the concept of an acacia oil drop. And as almost every product of ACACIIS' line-up is liquid at some point of the production, we designed the brand to be so - embracing the brand's most important element matching elegance and "brasilidade": brazilian flavour.
For the packaging design, "brasilidade" was an important addition to the linear grid - creating visual contrast and deconstruction within a logical layout that can be replicated throughout the variety of ACACIIS' current and future products.
